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The effect of restaurant layout on food service delivery (Case study of Exclusive Mansion hotel)

 Department: Hospitality Management  
 By: usericon sammy1991  

 Project ID: 6826
   Rating:  (3.0) votes: 2
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   Price:₦4000
Abstract
In recent years, competition in the restaurant industry in the world is increasing thereby, given customer’s variety to choose from. With this continuous growth of competition in the world including Nigeria, especially in Lagos Metropolis exterior and interior environments of the restaurant has become a key marketing tool in restaurant food service delivery. The study, therefore, sought to find the effect of restaurant layout on food service delivery. The specific objectives are to identify the effect of restaurant layout on food service delivery, Ascertain the significant effect of restaurant layout on customer satisfaction and examine the extent restaurant layout can increase customer patronage. The study employed the survey method. A total of 48 staff of the selected hotels (Exclusive Mansion Hotel, water Corporation Island, Lagos Nigeria.) in Lagos Island local government were enrolled in the study. Using the simple percentage method of response analysis and Chi-square analysis was performed to test the hypotheses. This study revealed that Restaurant layout has a significant effect on food service delivery, restaurant layout plays an effective role in ensuring customer satisfaction through service delivery, Good restaurant layout is an effective marketing tool for attracting customers and restaurant Layout designs are jointly important to customers in their choice of restaurant. Arisen from the analysis of the study, the study recommended that a wilder area can also be looked into in other to derive a consolidated and well-designed restaurant layout for good service delivery. Other various categories of a successful restaurant layout design for a food service delivery from the point of view i.e. lighting design, Colour selection, Sound and acoustic design, heating, cooling and ventilation design, Material design, and Outdoor space design also need to look into to achieve good customer patronage. ...
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