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Impact of social media advertisement of alcoholic drinks on drinking habits of youths

 Department: Mass Communication  
 By: usericon Alexander  

 Project ID: 6956
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The study examines the influence of social media advertisements on the drinking behavior of youth. The study was anchored on the persuasive theory The survey design was used to fulfill the objectives of the study. The population of the study was the total number of registered students of Ogboli and Umuodaife. Ibusa. One hundred and twenty copies of the questionnaire were administered to the same number of respondents (purposive sample). The study finds there are significant alcohol advertisements and the drinking behavior of youths. The study recommends that alcoholic drink advertisements on social media should be reviewed to discourage heavy drinking by the youth the social media platforms should also maintain high ethical standards in advertising alcoholic drinks so that negative adverts on alcoholic drinks will be reduced on social media.  ...
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