Home»Mass Communication» The impact of television advertisement on teenagers drinking habits in Ogwashi-uku (a study of Gulder lager beer)

The impact of television advertisement on teenagers drinking habits in Ogwashi-uku (a study of Gulder lager beer)

 Department: Mass Communication  
 By: usericon Alexander  

 Project ID: 6959
   Rating:  (5.0) votes: 1
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This study was aimed at finding out the impact of television advertisements on teenage drinking habits of Gulder Larger beer in Ogwashi-Uku, Delta State. To achieve this survey research design was adopted and the questionnaire was used as an instrument to obtain data from 150 respondents that were randomly selected from five quarters in the study area. The 120 questionnaires that were collected, filled and verified were analyzed by using frequency counts, tables and simple percentages. Findings from the study showed that advertisements greatly influenced the drinking habits of teenagers in these areas. It was therefore recommended allowing either things that the government should ensure that the number of higher alcoholic beverages advertised on television are limited....
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