Home»Mass Communication» Evaluation of sales promotion as a strategic instrument for the sales of Life Lager Beer in Asaba

Evaluation of sales promotion as a strategic instrument for the sales of Life Lager Beer in Asaba

 Department: Mass Communication  
 By: usericon Alexander  

 Project ID: 7012
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This study is basically on the evaluation of sales promotion as a strategic instrument for the sales of LIFE lager beer in Asaba. The study employed the survey research method and the questionnaires were used as the instrument to gather information from respondents that were sampled from the population. Data gathered were analyzed by using frequency counts, tables, and simple percentages. Findings from the study include that sales promotion enhanced and increased the volume of sales in Asaba. Based on this and other findings, it was recommended among other things that other methods should also be used to increase sales....
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