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The effectiveness of promotional campaign advertisement on sales of LG electronic products

 Department: Mass Communication  
 By: usericon Alexander  

 Project ID: 7180
   Rating:  (5.0) votes: 1
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The research was carried out in Delta State and the purpose is to determine the effectiveness of promotional campaign advertisement on sales of L.G electronic products. The study employed by the researcher was the survey research design. The questionnaire was employed by the researcher as the instrument for data collection. This study found that promotional campaign has been helpful in advertising L.G electronic products and also increase their sales margin. The study has proven that advertising has been an easy way to remind the public of the existence of L.G and its products. Based on the findings, the following were recommended among others, sponsors or companies should include motivation in order to encourage sales by giving out promos in the process of advertising. The uniqueness of L.G electronic products and other products should be clear and companies or organizations should seek advice from advertising agencies on how to prepare a good advert that would motivate customers to purchase the product....
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