Home»Business Administration and Management» Impact of sales forecasting on profit oriented organization in Nigeria - a case study of 7up bottling company Plc, Lokoja, Kogi state

Impact of sales forecasting on profit oriented organization in Nigeria - a case study of 7up bottling company Plc, Lokoja, Kogi state

 Department: Business Administration and Management  
 By: usericon HadjiEedriz207  

 Project ID: 786
   Rating:  (5.0) votes: 1
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The purpose of this research work is to analyze the role of sales forecasting in the marketing activities of the drinks industry in Nigeria. The topic was base on sales, being the life blood of every business and its relationship with other operating organizational activities. Chapter one was introduced with the background of the study some likely problem statement relating to the topic were formulated to aid a thorough analysis of the topic. In this regards, the objective of this study was to show the need for a more serious approach to sales forecasting. Based on these, some hypotheses were developed to test hypotheses, Questionnaire was used. An overview of sales forecasting was given in form of literature review. Data for the study was obtained through questionnaires and was randomly administered. Based on these findings for this project work was drawn. The importance of sales forecasting cannot be overemphasized business organizations are, therefore, encouraged to use sales forecasting for good results. ...
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