The relationship between branding and customer loyalty - case study of Indomie Noodle AMAC, Abuja Department: Marketing By: Haybee Project ID: 7876 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis study is to examine the relationship between branding and customer loyalty of Indomie noodles in Amac FCT Abuja is significant. Indomie has managed to build a loyal customer base through consistent product quality, innovative marketing strategies, and continuous engagement with the community. The survey research design was adopted for this study. This involved gathering data from a sample size to make a group inference. Using simple random sampling, 1500 respondents, staff and customers of Indomie noodles in Amac FCT Abuja, were enrolled in the survey. The sample size is 316, out of which 300 questionnaires were filled and returned by the respondents. The findings show that 33% of the respondents were male while 67% were female. The study revealed that there is brand awareness has a significant impact among consumers regarding Indomie noodles in Abuja, perception of consumers regarding the brand image of Indomie noodles in terms of quality, taste, and convenience in Abuja state, customer loyalty towards Indomie noodles, including repeat purchase behavior and brand preference in Abuja. The study recommended continuously ensuring that the quality of Indomie Noodles remains high to keep customer trust and satisfaction intact; Introducing new flavors and product lines to cater to the evolving tastes and preferences of customers in AMAC, FCT Abuja.; Intensify efforts on digital platforms to reach a wider audience, particularly younger consumers who are more active online....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state