The roles of artificial intelligence in enhancing digital marketing in Nigeria Department: Marketing By: Haybee Project ID: 7880 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThe primary goal of this research is to investigate the impact of the role of artificial intelligence in enhancing digital marketing in Nigeria. The investigator employs descriptive and quantitative analysis methodologies. The study involved administering a well-structured questionnaire to a random sample of ISL Technology Ltd. Abuja. The questionnaire was designed to collect data on the impact of digital marketing on sales growth. It comprised three sub-dimensions: Algorithm, Robotic process automation and machine learning. The questionnaire consisted of 55 questionnaires that systematically varied the study variables. The study's findings indicate that digital marketing, in all its forms, significantly impacts ISL Technology Ltd. Abuja’s performance as the primary dimension. This suggests that the utilization of digital marketing has had a highly favorable impact on the performance of these industries. The main finding indicates that digital marketing, in all its manifestations, impacts the performance of ISL Technology Ltd. Abuja and enhances the outcomes of digital marketing efforts. Additionally, it has been revealed that the utilization of more advanced tools can have a substantial impact on the overall performance of the organization....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The impact of market segmentation on sales turnover»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state