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The roles of artificial intelligence in enhancing digital marketing in Nigeria

 Department: Marketing  
 By: usericon Haybee  

 Project ID: 7880
   Rating:  (5.0) votes: 1
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   Price:₦3000
Abstract
The primary goal of this research is to investigate the impact of the role of artificial intelligence in enhancing digital marketing in Nigeria. The investigator employs descriptive and quantitative analysis methodologies. The study involved administering a well-structured questionnaire to a random sample of ISL Technology Ltd. Abuja. The questionnaire was designed to collect data on the impact of digital marketing on sales growth. It comprised three sub-dimensions: Algorithm, Robotic process automation and machine learning. The questionnaire consisted of 55 questionnaires that systematically varied the study variables. The study's findings indicate that digital marketing, in all its forms, significantly impacts ISL Technology Ltd. Abuja’s performance as the primary dimension. This suggests that the utilization of digital marketing has had a highly favorable impact on the performance of these industries. The main finding indicates that digital marketing, in all its manifestations, impacts the performance of ISL Technology Ltd. Abuja and enhances the outcomes of digital marketing efforts. Additionally, it has been revealed that the utilization of more advanced tools can have a substantial impact on the overall performance of the organization....
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