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Attitude of television audience towards commercial interruption of programmes

 Department: Mass Communication  
 By: usericon Ogosegun  

 Project ID: 8083
   Rating:  (5.0) votes: 2
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   Price:₦3000
Abstract
This study examines television audiences'' attitudes toward commercial interruptions and their effects on viewer satisfaction and engagement. Despite television's evolution into a major medium for information, entertainment, and education in Nigeria, commercial interruptions remain a contentious issue. These breaks disrupt viewers' favourite programmes, potentially leading to decreased satisfaction and engagement. The research focuses on viewers in Ona-Ara Local Government Area of Ibadan and employs a sample size of 200, with data collected through structured questionnaires. Findings reveal that frequent commercial interruptions negatively impact viewer satisfaction, prompting many to switch channels or migrate to advertisement-free platforms. The study underscores the need for television stations and advertisers to optimize ad placement, enhance programme quality, and consider ethical advertising practices. Recommendations include strategic commercial placement, investment in engaging content, and regulatory measures to balance advertising needs with viewer preferences. ...
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