The relevance of marketing information system in an organization - case study of Wisdom Bread Plc, Abuja Department: Marketing By: Psameee Project ID: 8372 Rating: (5.0) votes: 1Rate this project12345 Price:₦4000 Get the Complete MaterialAbstractThis project was carried out on The Relevance of Marketing Information System in an Organization (A Case Study of Wisdom Bread Plc. Abuja). It had the objectives, among others to ascertain the relevance of Marketing Information System in an organisation. The Adaptive structuration theory (AST) was used as a theoretical backing for the study and empirical reviews were explored to give further depth to the study. The population used for this research work comprised the Wisdom Bread Plc, Kubwa, Abuja staff. Using simple random sampling, a sample size of 24 was drawn to which questionnaires were distributed. Simple percentages were used to analyse the data and chi-square was used to test the hypothesis. The research conducted showed that Marketing Information System has a great impact on sales volume performance, Marketing Information System has contributed to the organization goal, Marketing Information System sometimes embarks on corporate responsibility that stimulate economic development in their host community, it improves better performance when receiving vital information about their product in an organization and if a firm is able to understand Marketing Information System it will help such firm in achieving its set goals in relation to the consumer. The research concluded by saying that with the availability of various means of marketing information, the choice of the most suitable one depends on the efficiency of the means and the ability of the organization to acquire and maintain such means. It, however, recommended among others that any given firm, whether small or large, should use a marketing information system....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The impact of advertising on sales performance»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The impact of sales promotion in the marketing of consumer product in Nigeria»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state