Impact of distribution channel on organizational performance - a study of Coca-cola depot, Bali Taraba state Department: Business Administration and Management By: SIRJOSEPH Project ID: 8521 Rating: (5.0) votes: 1Rate this project12345 Price:₦4000 Get the Complete MaterialAbstractThe research work sought to find out the impact of the distribution channel on organizational performance. The general/major objective of the study is to assess the role of channels of distribution on the Sales performance of an organization. The study used the primary and secondary sources of data for the research, which are the questionnaire, interview and observation, while structured questionnaire is the major instrument for data collection. The questionnaire was analyzed with simple percentages. The study revealed that distribution channels have greatly impacted the organizational sales performance as it enhance productivity and increase the business fertility of the organization. The researcher concluded that the distribution of products from the marketer to the ultimate consumers has been receiving much attention in marketing-oriented companies. The marketer’s aim is not actually achieved until these productions are in the right place at the right time for existing and potential customers to buy. The product is within minimal effort, which is what makes distribution one of the‘marketing mix’. In the distribution of the company’s product, the channel is one of the most important factors to consider for the product because this may lead marketers to seek an alternative from the viewpoint. Based on the findings, it was recommended that transportation is a vital element in the channel of distribution. It is the spinal cord of the distribution channel. In view of this fact, the transportation system of the company should be reactivated, especially the maintenance aspect of it. This will help to ensure the reliability of the company’s transportation facilities as well as minimize the rate at which these facilities are used. Breakdown has also caused a lot of bottlenecks....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)