Marketing strategies as a panacea for achieving competitive advantage in telecommunication industry - case study of Airtel Network Limited, Jalingo Department: Business Administration and Management By: SIRJOSEPH Project ID: 8523 Rating: (5.0) votes: 1Rate this project12345 Price:₦4000 Get the Complete MaterialAbstractThe current research study was carried out to assess the marketing strategies as a panacea for achieving competitive advantage in the telecommunication industry with reference to Airtel Network Limited, Jalingo. In this study, a survey research design was adopted. The population of this study was carved out of the entire workforce in Airtel Network Limited Jalingo. Hence primary method of data collection was used where a sample of 60 closed-ended questionnaires was prepared and administered to the respondents in the case study which were selected using the five-point Likert scale. From the findings, the study concludes that implementing well-crafted marketing strategies significantly enhances the competitive advantage of telecommunication companies. Airtel Network Limited in Jalingo has successfully leveraged product innovation, customer-oriented services, and strategic pricing to maintain and grow its market share. These strategies have proven essential in differentiating Airtel from its competitors, leading to sustained business growth and customer loyalty. Based on the conclusion, the study recommends that Airtel Network Limited should continue investing in market research to stay ahead of consumer trends and preferences. Airtel Network Limited should also enhance its digital marketing efforts and explore partnerships with local businesses to expand its market reach. Lastly, Airtel Network Limited's continuous training for the sales and marketing teams is recommended to keep up with industry developments and customer engagement techniques....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)