Effect of print media advertising on business performance of selected fashion firms in Abuja Department: Marketing By: Ozoveve4199 Project ID: 8681 Rating: (5.0) votes: 1Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThis project examined the effect of print media advertising on the business performance of selected fashion firms in Abuja. This research work aimed at achieving the following objectives: to determine the effect of magazines, flyers and billboards on business performance of selected fashion firms in Abuja. The population sample for the study is 34 selected fashion firms in Abuja. A total number 34 of questionnaire was distributed and retuned, regression analysis, ordinary least square (OLS) was used to test the hypothesis and the study find out that It was revealed that magazines have a significant positive effect on business performance of selected fashion firms in Abuja, It was revealed that flyers have a significant and positive effect on business performance of selected fashion firms in Abuja and Billboards have a significant and positive effect on business performance of selected fashion firms in Abuja.. Based on these it therefore recommended that They should focus on fashion and lifestyle magazines with wide circulation among their target market to increase brand visibility and attract a more upscale clientele, flyers should include attractive visuals, promotional offers, and clear contact details to enhance customer response and drive traffic to their stores and As billboard advertising significantly enhances business performance, fashion firms are advised to allocate part of their marketing budget to billboard placements, especially in busy commercial zones and traffic-dense roads in Abuja. Eye-catching designs and concise messaging will increase recall and attract potential customers....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The impact of advertising on sales performance»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The impact of sales promotion in the marketing of consumer product in Nigeria»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state