The impact of pricing strategy on the attainment of organizational performance - case study of Nigerian Bottling Company, Ibadan Department: Purchasing and Supply By: Eniolamoses Project ID: 8763 Rating: (5.0) votes: 1Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThis study examined the influence of pricing strategy on organizational profitability. The purpose of this study was to determine the extent to which the everyday low pricing strategy has been adopted by the Nigerian Bottling Company. Pricing schemes and pricing penetration were determinable variables to determine the extent to which pricing strategies enhance performance. The research made use of 150 staff members of the company. Yaro Yamane's sampling techniques were adopted to arrive at the sample size of 50. The instruments used in data collection were questionnaires. Regression and correlation results indicated that there was a statistically significant and positive relationship between pricing skimming and pricing penetration. The results revealed that pricing schemes have a positive effect on the profitability of Nigerian Bottling Company. The study recommends that organizations put in place measures to assess the most effective pricing strategy to reduce product costs, and this increases profitability whenever such a strategy is used....Preview Download Preview +Other Purchasing and Supply project topics and materials you might be interested in»The impact of material management on organization productivity»The role of physical distribution function in a manufacturing company (A case study of 7up bottling company Aba) »The impact of new product development on performance of commercial banks in Nigeria (a case study of three banks in Owerri) »Stock control: a tool for the attainment of organizational objectives in a manufacturing company (a case study of PZ industry Aba, Abia state) »The need for efficient supply management in the public sector (a case study of ministry of finance Imo state)»The need for effective stock control in an organization (a case study of Jacobs wine limited, Mgbidi)»The impact of manpower training and development on purchasing personnel in the manufacturing industry (a case study of PZ Cussons plc)»The impact of the application of health and safety regulations in stores (a case study of consolidated brewery, Awo-Ommama) »The need for training and development of suppliers personnel in the public sector (a case study of ministry of agriculture and natural resources) »Impact of store functions on achieving organizational objectives»Effective purchasing planning as a cost reduction tool in the manufacturing industry»The role and contribution of purchasing and supply in the profitability of an organization - a case study of Nigerian Bottling Company Plc, Owerri»Impact of stock taking as a control measure in a manufacturing company»The roles of effective distribution channels on customers satisfaction»The impact of effective and efficient stock control in a manufacturing organization