Audience perception of film as a tool for raising awareness on social justice issues - a study of Nnamdi Azikiwe undergraduate students Department: Mass Communication By: PRINDYTECHNIE Project ID: 8906 Rating: (5.0) votes: 1Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThis study examined the Audience Perception of Film as a Tool for Raising Awareness on Social Justice Issues: A Study of Nnamdi Azikiwe Undergraduate Students. The study was anchored on three (3) theoretical frameworks, namely Critical Theory, Reception Theory and Social Cognitive Theory. It employed a mixed-methods approach, incorporating both quantitative surveys and qualitative interviews. Its population comprised undergraduate students within the age range of 16-30 years with a total of 16 faculties and over 70 departments. A total of two hundred (200) self-administered questionnaires were distributed physically and electronically (via email or online survey platforms such as Google Forms) to the undergraduate students. Adequate instructions and consent forms were also provided and were retrieved completely. Selected faculty or experts were interviewed in person and via video calls. From the data analyzed and interpreted, the study found out that the frequency of undergraduate students who watched social justice films was at a high rate and they seemed to watch them very often. Film seems to be a very effective means of raising awareness about social justice issues. Social justice films can strongly influence people’s decisions, behaviour and attitudes towards the verge for social justice in society. The viewership of social justice films is majorly influenced by how realistically the films are portrayed. Social media and other digital platforms greatly enhance the emotional and educational impartation of social justice films to its viewers. Digital platforms could reach a wider audience than traditional film screenings, which seem out of fashion and lack some elements that high-quality productions could possess. However, the researcher recommends that educational institutions should incorporate film screenings related to social justice into curricula to foster discussions and critical thinking....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Importance of indigenous language in broadcasting media»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)