Influence of multichoice DSTV programmes on moral values of Nigerian youths Department: Mass Communication By: PRINDYTECHNIE Project ID: 8912 Rating: (5.0) votes: 1Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThis research work was conducted to examine the Influence of Multichoice DSTV on the Moral Values of Nigerian Youths. A survey research design (qualitative and quantitative) was employed. The sample size used for this study consisted of 150 respondents within the age range of 18-35 years, determined through a random sampling method and a ball-spinning method. 150 questionnaires were distributed with the help of research assistants, but only 145 of the questionnaires were retrieved. The quantitative and qualitative methods of data collection were used. Data was analyzed using a percentage frequency distribution table, both manually and with SPSS (Statistical Package for the Social Sciences). The hypothesis was tested using inferential statistical tools of Chi-Square to analyze the data. The study clearly showed that youths agree that Western television programmes entertain them more than the Nigerian locally produced programmes. Similarly, it was also found that there was a significant relationship between youth watching/viewership of programmes on Western television stations and the lifestyles the Nigerian youth exhibit. The findings further revealed that Western television films show that there is glamorization of risky behaviours like excessive drinking and sexual promiscuity on Western television programmes. The study also found that the majority of Nigerian youths desire to live the kind of life that is portrayed in Western TV programmes. The sad side of the exposure to foreign media on the culture of a society is that the glorification of the Western lifestyle goes side by side with the condemnation of the local culture. The study recommends the promotion of African moral values on Nigerian television. The Nigerian Broadcasting Commission (NBC) should effectively censor foreign programmes on Nigerian TV channels, starting with Multichoice DSTV....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)