Influence of brand positioning on consumer purchase intentions in mobile telecommunication network Wuse II Abuja, Nigeria Department: Business Administration and Management By: Doublej Project ID: 8925 Rating: (5.0) votes: 1Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThis study examined the influence of brand positioning on consumer purchase intentions in Mobile Telecommunication Networks in Wuse II, Abuja, Nigeria. The research objectives were to determine the influence of brand differentiation, value proposition, and market perception on consumer purchase intentions in Mobile Telecommunication Networks in Wuse II, Abuja, Nigeria. A descriptive survey research design was employed for the study. The population for the study was not disclosed; therefore, the Cochran sampling technique was used to determine a sample size of 385, out of which 350 valid responses were retrieved. Data were collected using a structured questionnaire and analyzed using multiple regression analysis. The findings revealed that brand differentiation, value proposition, and market perception each have a significant positive effect on consumer purchase intentions in Mobile Telecommunication Networks in Wuse II, Abuja, Nigeria. Based on this, it was recommended that telecommunication companies should strengthen their differentiation strategies, enhance their value propositions, and improve customer perceptions through reliable service delivery, transparent billing, and consistent brand communication. Additionally, marketing managers should invest in customer-centered innovations to build strong brand loyalty and long-term consumer commitment. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)