Media preferences and perceptions among students of Kano State Polytechnic Department: Mass Communication By: Muhammnnad1 Project ID: 9037 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis study examined media preferences and perceptions among students of Kano State Polytechnic. The study was motivated by the increasing role of mass media in students’ academic and social lives and the need to understand how students choose and perceive different media channels. The study adopted a survey research design, and data were collected from 150 students using structured questionnaires. The data were analyzed using simple frequency counts and percentages. The findings revealed that the internet is the most preferred media channel among students, followed by television and radio, while newspapers were the least preferred. Entertainment and news were found to be the most consumed media content. The majority of students perceived mass media as very important in providing information, education and entertainment. The study concludes that both traditional and new media remain relevant among students of Kano State Polytechnic. It therefore recommends that media organizations and educational institutions should produce more student-oriented and educational media content, especially through digital platforms. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Importance of indigenous language in broadcasting media»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)