Influence of nollywood celebrities mode of dressing on fashion style among undergraduates in Federal Polytechnic Nekede Owerri, Imo state Department: Mass Communication By: GodFirst Project ID: 9236 Rating: (5.0) votes: 1Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThis study investigates the influence of Nollywood celebrities' mode of dressing on the fashion style of undergraduates at the Federal Polytechnic Nekede, Owerri, Imo State. Nollywood, as the Nigerian film industry, has gained significant popularity and influence, particularly among young people who view celebrities as role models. The study aims to examine how the fashion choices of Nollywood celebrities affect the dressing styles of students, their perceptions of fashion, and the role social media plays in amplifying these influences. Through a mixed-method approach, data were collected using questionnaires administered to 120 undergraduates across various departments. The findings reveal that Nollywood celebrities significantly influence the fashion choices of students, with many respondents admitting to imitating the styles of their favorite stars. The research also highlights that social media plays a crucial role in spreading celebrity fashion trends among undergraduates. However, while these influences contribute positively to personal confidence and self-expression, they also pose challenges, including financial strain and potential academic distraction. The study concludes that Nollywood's fashion influence is a double-edged sword, offering both benefits and drawbacks to students' personal identity and academic performance. Recommendations are made for a balanced approach to celebrity influence, advocating for the prioritization of academics while still appreciating fashion as a form of self-expression. Keywords: Nollywood, Celebrities, Fashion, Influence, Undergraduates, Social Media, Self-expression, Financial Behavior, Academic Performance ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)