Marketing strategy and performance of the banking sector - case study of Zenith Bank Plc, Lokoja Department: Business Administration and Management By: AdeleyeJoshua Project ID: 9524 Rating: (5.0) votes: 1Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThe study is on the marketing strategy and performance of the banking sector in Nigeria, using Zenith Bank Plc, Lokoja, as the study area. The objectives of this study are to determine whether marketing strategies adopted by the banking sector have a positive effect on their performance, to examine the effect of marketing strategy on financial services delivery of the banking sector and to examine whether there is a significant relationship between marketing strategy and performance of the banking sector. Data for the research were sourced from primary and secondary data. From a population of forty 40) staff, thirty-six (36) staff were selected and sampled and findings, among others, revealed that marketing strategies enhance the growth in revenue and improve the efficiency of the banking sector. A well-implemented marketing strategy enhances customer satisfaction in the banking sector build brand equity by creating a positive perception of the bank in the minds of customers. Thus, it is recommended, among others, that Banks should invest more in digital marketing, mobile banking, AI-powered customer service, and big data analytics. These tools help improve customer engagement and service delivery. Staff training and consistent service improvement are necessary to ensure that customers receive quality services at every point of interaction with the bank. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)